Expo 2015

Logo Expo 2015

In short, the 2015 Universal Exposition is:

What? The overarching theme will be « Feeding the planet: energy for life». The 1928 Paris convention describe an Universal Exposition as « a display which, whatever its title, has as its principal purpose the education of the public: it may exhibit the means at man’s disposal for meeting the needs of civilisation, or demonstrate the progress achieved in one or more branches of human endeavour, or show prospects for the future»[1] .

  • When? During six months from the 1st of May to 31 of October 2015. Open from 10 am to 11 pm.
  • Where? In Milan, more precisely, in the nord-west of Milan, in an area approximately 2 km and varying in width from 350 to 750 meters[2] (at 90 % within Milan city, at 10 % in the suburb city of Rho) . But many events will be also organized in Milan city center and n all Italy, a true cultural, scientific and artistic OFF .
  • With whom? Official participants with 145 participating countries registred in may and three international organizations (UN – FAO, IFAD and WFPEuropean Union and CERN). Unofficial participants: civil society representatives and private companies. More than 20 millions of visitors are expected to come (from which 6 to 7 millions foreign people – the area can welcome 250 000 visitors a day).
  • How much?  Various formulas exist: pass a day or two days, evenings only (flexible or fixed time, consecutive or not, family package…). Currently for a one day pass count 39 euros, two days consecutive 67 euros, 72 euros for a two days pass (nonconsecutive), nonconsecutive 3 days, 105 euros. In summer, it will be interesting to enjoy the evening formula available from 7pm, only at 5 euros. More information on the official FAQ. These prices however don’t include the housing (very expensive, do not hesitate to bet on Airbnb or to stay out of Milan, for example, at the lakes), transport (see paragraph “how to get there”).

Discover all the practical information ” What is the best time to go? How to get there? How much does it cost? What to do during the Expo, how to organize? What to do away from the Expo? ” in our dedicated page.

To know more, watch the very nice video on the official You tube account of  Expo 2015:


« Feeding the planet: energy for life»

The main question that the participants to Expo 2015 will try to answer to is:

“Is it possible to ensure sufficient, good, healthy and sustainable food for all mankind?”

Nutrition, consumption, agriculture, and production systems will be at the heart of this event. In practice, Expo 2015 will help provide answers to the following key questions (source: official guide theme of Expo 2015):

  • Do we want the world’s demographic equilibrium be guaranteed in this century by the capacity of current food production systems and by the prevention of global food crises?
  • Do we wish to ensure technological means and natural resources to the next generation that will allow them to do likewise with the one that follows?
  • Do we intend to preserve biodiversity, despite its continuing decline?
  • Do we think it necessary to redefine the concept of nutrition, associating it not only to a healthy and balanced diet but also to a more holistic wellbeing which considers historical, cultural and ethno-social aspects alongside the purely nutritional?

The theme will be divided into three broad categories:

  1. The Scientific-Technological approach will deal with production processes and techniques, food security/safety regulations, valuation of natural wealth…
  2. The Socio-Cultural approach, through awareness raising on food and nutrition,  analysis of the importance of food, and its significance both in Art and in different cultures.
  3. The Cooperation and development approach which consists of sharing good practice amongst national governments, International Organizations, Civil Society and other participants.

The « Big Challenge »: to leave a lasting legacy, not only an architectural one

Expo 2015 official hymn by Andrea Bocelli with a music of  Andrea Morricone

In the past, the most famous marks left by international expositions have been architectural (Eiffel Tower, Atomium, Space Needle…). Instead, Italy has set a goal of leaving a lasting legacy in 2015, to ensure that this Expo represent a key step in progressing towards “Feeding the planet”.

This legacy will depend first and foremost on the educational objectives of the Expo, which consist in developing healthier and more sustainable feeding models for the planet.  In practice, as a means to achieve this goal, knowledge and communication documents (paper or internet) could be developed which would enable visitors to deepen their knowledge on key themes of interest, to follow discussion between all the various expo actors, and to implement the best practices learned during the Expo.

An event which promotes sustainability, fine food  and technology

  • A sustainable architecture approach

The Expo guide explains that Expo 2015 will differ from other Universal Expositions because of its architectural approach. Indeed, the expo site will not be characterized by monumental architecture but will focus on natural beauty and on horizontal structures. Participants have been invited to think of their pavilions as one component of the overall theme (for example through the use of recyclable or low energy-consumption materials).

  • Sensory experiences and fine food on the menus of future visitors

The Expo will focus on the visitor experience. The visitor will not be a passive actor but truly involved in various entertainment: tastings, shows, interactive experiences. One of the best ways to make this a rich cultural exchange is its gastronomic aspect, which combines both pleasure of the senses and cultural/traditional discovery.

  • An Expo 2.0

Expo Milan 2015 will capitalize on the capacity of new information and communication technologies and social media, in order to make the visitor experience even more impressive (orientation tools, itineraries, suggestions to avoid queues…). Through Internet-supported applications visitors can prepare their visit ahead of time and deepen knowledge of themes thereafter.

2015 Expo Mascot, Foody

2015 Expo Mascot, Foody

How to approach a visit to the Expo?

  • National pavillons

About sixty countries will be present at the Expo 2015 with their own national pavilion, self build and financed. The list of national pavilion can be fin on the Wikipédia page dedicated.

  • Clusters

Simultaneously to the National pavilions, Expo 2015 will offer a new concept: the Cluster. What is a cluster?  Clusters will bring together the countries that don’t have a national pavilion not on a geographic criterion (like it was in the other World Expo) but around a common theme that links them.

These themes are either chosen by a food identity:

    • Agriculture and Nutrition in Arid Zones: the Challenge of Water Scarcity and Climate Change
      Participating countries: Mauritania, Senegal, Eritrea, Palestine
    • Islands, Sea and Food
      Participating countries: Guinea Bissau
    • Bio-Mediterranean: Health, Beauty and Harmony
      Participating countires: Montenegro, Algeria, Serbia, Liban, Egypt, San Marino, Tunisia, Croatia, Greece, Lybia, Malte, Albania

Or by food sectors:

    • Rice: Abundance and Security
      Participating countries: Sierra Leone, Bangladesh, Cambodia, Laos, Myanmar
    • Coffee: the Engine of Ideas
      Participating countries: Kenya, Burundi, Uganda, Costa Rica, Yémen, Guatemala, Salvador, Ethiopie, Rwanda
    • Cocoa: the Food of Gods
      Participating countries: Ghana, Gabon
    • Cereals and Tubers: Old and New Crops
      Participating countries: Bolivia, Haïti, Mozambique, Togo, Zimbabwe
    • Fruit and vegetables
      Participating countries: Gambie, Guinée, Benin, République démocratique du Congo, Zambie, Kyrgyzstan, Ouzbékistan
    • The World of Spices
      Participating countries: Afghanistan, Vanuatu, Tanzanie
  • Thematic areas

The thematic areas must allow visitors to go deeper into some issues in a playful and interactive manner.

  • Pavilion Zero: at the entrance of the Expo area on the theme of the history of food and its impacts on the environment.
  • The future of food district that will focus on the role of technology in the supply chain from production to consumption
  • The children park
  • The biodiversity park in order to explore diverse food system
  • Art and Food

 You can also visit the official website of Expo 2015 if you want to have more information.

[1] Art. 1 of the Paris Convention, 22 novembre 1928.
[2] Source : http://www.expocantiere.expo2015.org/en/worksite


Share and Enjoy

  • Facebook
  • Twitter
  • LinkedIn